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Resistance to Change
Here at W5 we recently completed a research project for a company testing a change in the way customers order one of their core products. To accurately gauge reaction to this change we interviewed...
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Identity Formation and Building Brand Relationships
As if brands didn’t need enough of a reason to build emotional connections with consumers in their 20s, an interesting article titled The Mysteriously Memorable 20s: Why do we remember more from young...
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Cheerio mates!
A recent humorous article about “killing the email signoff” filled me with a sense of relief as I came to the realization that I am not alone in my agonizing deliberation about email signoffs. I have...
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